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advocating. investing. championing.

The best in
HBCU Sports

Sports Marketing. Media. Events.

Who we are

We are a black-owned sports marketing, media, and events company founded by Travis L. Williams and Kya Williams in 2019, HBCU All-Stars is a black-owned sports marketing, events, and media company located in Atlanta, Georgia, and focused on “Advocating, Educating, Exposing, Mentoring, and Investing in Hard-Working, Talented, Ambitious Students, Student-Athletes & Brilliant Coaches at Our Distinguished Historically Black Colleges & Universities (HBCUs)”.

In April 2022, HBCU All-Stars LLC made history during Final Four Weekend hosting the First Ever HBCU All-Star Game and Ancillary Events surrounding the game in New Orleans at the University of New Orleans Lakefront Arena. History was made again the following year in Houston, Texas during the Final Four Weekend in April 2023 at Texas Southern University. HBCU All-Stars LLC and CBS Sports hosted the second annual HBCU All-Star Game and the first ever on an HBCU campus during the 40-plus year history of the Men’s National Championship. In April 2024, we made history yet again by selling out the Global Credit Union Arena on the campus of Grand Canyon University in Phoenix, Arizona.

Through our connections and events, we aim to showcase The Best in Black College Basketball and bring much-needed exposure, visibility, & recognition to our premier HBCUs, outstanding, talented, and hard-working HBCU students, student-athletes, and brilliant coaches.

What We Do

Through our connections and events, we showcase the Best in Black College Basketball and bring much needed exposure, visibility, & recognition to outstanding, talented, and hard-working HBCU student-athletes, and brilliant coaches. Exposure, Access, Recognition and Opportunities, Resources, and Results will be provided for our deserving, hard-working, talented, and ambitious HBCU student-athletes and outstanding coaches who have demonstrated a high level of integrity in our events. 

our events

3rd annual HBCU All-Star Game

Sunday, April 7, 2024 Phoenix, AZ

our events

HBCU All-Star Experience

Ancillary events that celebrate black culture and excellence

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Celebrating Black History, Black Excellence, and Black Cultural Experiences