advocating. investing. championing.
The best in
Sports Marketing. Media. Events.
Who we are
We are a Black-owned sports marketing, media, and events company founded by Travis L. Williams and Kya Williams in 2019. Based in Atlanta, Georgia, HBCU All-Stars LLC is dedicated to “Advocating, Educating, Exposing, Mentoring, and Investing in Hard-Working, Talented, Ambitious Students, Student-Athletes, and Brilliant Coaches at Our Distinguished Historically Black Colleges & Universities (HBCUs).”
In April 2022, HBCU All-Stars LLC made history during Final Four Weekend by hosting the First-Ever HBCU All-Star Game and Ancillary Events at the University of New Orleans Lakefront Arena. The success continued in April 2023 during Final Four Weekend in Houston, Texas, with the Second Annual HBCU All-Star Game, marking the first time in over 40 years that a men’s basketball event of this scale was held on an HBCU campus at a sold-out Texas Southern University H & PE Arena.
In April 2024, we reached new heights, selling out the Global Credit Union Arena at Grand Canyon University in Phoenix, Arizona, during the Third Annual HBCU All-Star Game, creating an unforgettable celebration of HBCU pride and talent in a region of the country where NO HBCUs exist!
Now, we are thrilled to announce the 4th Annual HBCU All-Star Game, taking place at Freeman Coliseum in San Antonio, Texas, during Final Four Weekend 2025. This historic event will feature not only the 4th Men’s HBCU All-Star Game AND First-Ever Women’s HBCU All-Star Game, marking another significant milestone in showcasing the extraordinary talent from our HBCUs.
This year’s game will once again highlight the Best in Black College Basketball, providing unparalleled exposure, visibility, and recognition to HBCU student-athletes, students, and coaches. With the inclusion of the women’s game, the 4th Annual HBCU All-Star Game underscores our unwavering commitment to celebrating excellence and advancing opportunities for all.
Through our events and initiatives, HBCU All-Stars LLC continues to elevate the legacy of Historically Black Colleges and Universities, creating a platform for hard-working, talented individuals to shine on a NATIONAL AND GLOBAL stage! Join us as we make history once again in San Antonio
What We Do
Through our connections and events, we showcase the Best in Black College Basketball and bring much needed exposure, visibility, & recognition to outstanding, talented, and hard-working HBCU student-athletes, and brilliant coaches. Exposure, Access, Recognition and Opportunities, Resources, and Results will be provided for our deserving, hard-working, talented, and ambitious HBCU student-athletes and outstanding coaches who have demonstrated a high level of integrity in our events.
our events
HBCU All-Star Experience
Ancillary events that celebrate black culture and excellence
