The best in HBCU Sports

advocating. investing. championing.

Sports Marketing. Media. Events.

who we are

Black-Owned. Purpose-Driven & HBCU-Centered.

We are a Black-owned sports marketing, media, and events company founded by Travis L. Williams and Kya Williams in 2019. Based in Atlanta, Georgia, HBCU All-Stars LLCis dedicated to “Advocating, Educating, Exposing, Mentoring, and Investing in Hard-Working, Talented, Ambitious Students, Student-Athletes, and Brilliant Coaches at Our Distinguished Historically Black Colleges & Universities (HBCUs) and showing the world HBCUs matter.”

Education & Advocacy

Mentorship & Leadership

Investing in Future Talent

Elite Athletic Showcases

National & Global Visibility

OUR JOURNEY

From groundbreaking games to sold-out arenas, each year marks a new chapter in elevating HBCU excellence.

Follow our journey as we break barriers and build legacy across the nation.

2022

The First-Ever HBCU All-Star Game

📍 New Orleans

In April 2022, HBCU All-Stars LLC made history during Final Four Weekend by hosting the First-Ever HBCU All-Star Game and Ancillary Events at the University of New Orleans Lakefront Arena during the 40 plus years of the Men’s NCAA Tournament Championship.

2023

First major men’s event on HBCU campus in 40+ years

📍 Texas Southern

The success continued in April 2023 during Final Four Weekend in Houston, Texas, with the Second Annual HBCU All-Star Game, marking the first time in over 40 years that a men’s basketball event of this scale was held on an HBCU campus at a sold-out Texas Southern University H&PE Arena.

2024

Third Annual Game

📍 Phoenix, AZ

In April 2024, we reached new heights, selling out the Global Credit Union Arena at Grand Canyon University in Phoenix, Arizona, during the Third Annual HBCU All-Star Game, creating an unforgettable celebration of HBCU pride and talent in a region of the country where NO HBCUs exist!

Paris, france

(2024)

FIRST EVER HBCU ALL-STARS INTERNATIONAL GAME

The HBCU All-Stars held their first international tour in Paris, France, from June 19-26, 2024. The tour included a series of events, including participation in the Quai 54 World Streetball Championship. This historic trip marked the first time an HBCU All-Star team traveled internationally.

2025

FOURTH Annual Game

📍 San Antonio

This pivotal moment during Final Four Weekend in San Antonio, April 2025 will live forever in the hearts and minds of the HBCU All-Stars Basketball Supporters, Movement, and Culture. The 4th Annual HBCU All-Star Game, at Freeman Coliseum in San Antonio, Texas, featured not only the 4th Men’s HBCU All-Star Game BUT the First-Ever Women’s HBCU All-Star Game, marking another significant milestone in showcasing the extraordinary talent from our HBCUs.

2026

Fifth Annual Game

📍 Indianapolis

The 2026 HBCU All-Star Game in the great city of Indianapolis will once again highlight the Best in Black College Basketball, providing unparalleled exposure, visibility, and recognition to HBCU student-athletes, students, and coaches. With the inclusion of the women’s game, the 5th Annual HBCU All-Star Game underscores our unwavering commitment to celebrating excellence and advancing opportunities for all.

Through our events and initiatives, HBCU All-Stars LLC continues to elevate the legacy of Historically Black Colleges and Universities, creating a platform for hard-working, talented individuals to shine on a NATIONAL AND GLOBAL STAGE! Join us as we make history once again in Indianapolis.

“We don’t just host games. We build platforms. We change narratives. We create legacy.”

Travis L. Williams

WHAT WE DO

We Shine a National & Global Spotlight on the Best in Black College Basketball.

Through premier events, powerful connections, and nationwide exposure, HBCU All-Stars is dedicated to uplifting and empowering the hard-working, talented, and ambitious student-athletes and coaches across Historically Black Colleges and Universities.

GLOBAL EXPOSURE

We put HBCU talent on a national and global stage—on the court, in the media, and in the hearts of fans.

RESOURCES & RESULTS

Our events are designed to provide tangible value, mentorship, and visibility that lead to real-world outcomes.

OPPORTUNITIES

We open doors to careers, sponsorships, leadership development, and post-college advancement.

RECOGNITION

From sold-out arenas to national broadcasts, we celebrate the brilliance of our players and coaches with the respect they deserve.

ACCESS

We bridge the gap between HBCU athletes and life-changing opportunities through elite events and strategic partnerships.

LEGACY BUILDING

We honor the rich tradition of HBCUs while building lasting pathways for the next generation of leaders, athletes, and changemakers.

Internships

Gain hands-on experience in sports, events, media, and community impact.

HBCU ALL-STARS FOUNDATION

EMPOWERING EXCELLENCE. CELEBRATING LEGACY. INSPIRING THE FUTURE.

On a mission to show the world HBCUs matter.

The HBCU All-Stars Foundation, a 501(c)(3) non-profit, is on a mission to advance the legacy of Historically Black Colleges and Universities (HBCUs) and show the world why they matter—on and off the court. We create life-changing opportunities through scholarships, financial assistance, awards, college admissions support, and community initiatives. While the HBCU All-Star Game showcases the nation’s top Black college basketball talent, the Foundation ensures their success far beyond the game—empowering students through education, cultural pride, and leadership to shape future leaders and inspire generations.

A GLIMPSE OF WHAT WE DO

Discover how we’re making a difference in the lives of HBCU students every day. From scholarships that break financial barriers to leadership programs that cultivate future changemakers, the HBCU All-Stars Foundation is where potential meets opportunity. Join us in celebrating excellence and creating lasting impact.