advocating. investing. championing.
The best in
Sports Marketing. Media. Events.
Who we are
We are a black-owned sports marketing, media, and events company founded by Travis L. Williams and Kya Williams in 2019, HBCU All-Stars is a black-owned sports marketing, events, and media company located in Atlanta, Georgia and focused on “Advocating, Educating, Exposing, Mentoring, Investing in Hard-Working, Talented, Ambitious Students, Student-Athletes & Brilliant Coaches at Our Distinguished Historically Black Colleges & Universities (HBCUs)”.
In April 2022, HBCU All-Stars LLC made history during Final Four Weekend hosting the First Ever HBCU All-Star Game and Ancillary Events surrounding the game in New Orleans at the University of New Orleans Lakefront Arena. History was made again the following year in Houston, Texas during Final Four Weekend in April 2023 at Texas Southern University. HBCU All-Stars LLC and CBS Sports hosted the second annual HBCU All-Star Game and first ever on an HBCU campus during the 40 plus year history of the Men’s National Championship.
Through our connections and events, we aim to showcase The Best in Black College Basketball and bring much needed exposure, visibility, & recognition to our premier HBCUs, outstanding, talented, and hard-working HBCU students, student-athletes, and brilliant coaches.
What We Do
Through our connections and events, we showcase the Best in Black College Basketball and bring much needed exposure, visibility, & recognition to outstanding, talented, and hard-working HBCU student-athletes, and brilliant coaches. Exposure, Access, Recognition and Opportunities, Resources, and Results will be provided for our deserving, hard-working, talented, and ambitious HBCU student-athletes and outstanding coaches who have demonstrated a high level of integrity in our events.
3rd annual HBCU All-Star Game
Sunday, April 7, Phoenix, AZ
HBCU All-Stars Coaches clinic 2023
Saturday, September 16 · 8am – 1pm EST
1st ever ATL HBCU All-Stars Challenge Coaches Clinic featuring nation’s top HBCU Coaches from the MEAC, SWAC, CIAA, SIAC
Georgia State University
455 Capital Avenue
Atlanta, GA 30303
HBCU All-Star Experience
Ancillary events that celebrate black culture and excellence
ATL Has Something to say HBCU ALL-STARS challenge
November 17 – 18, 2023 in Atlanta, GA