Founded by Travis L. Williams in 2019, HBCU All-Stars LLC is a black-owned sports marketing, events, and media company focused on Advocating, Educating, Exposing, Mentoring, & Investing in hard-working, talented, ambitious student-athletes & brilliant coaches at distinguished Historical Black Colleges & Universities (HBCUs).  “The First Ever HBCU All-Star Game” and ancillary experiences was launched in 2022 during the Final Four Men’s Basketball National Championship Tournament in New Orleans.