We are a black-owned sports marketing, media, and events company founded by Travis L. Williams and Kya Williams in 2019, HBCU All-Stars is a black-owned sports marketing, events, and media company located in Atlanta, Georgia and focused on “Advocating, Educating, Exposing, Mentoring, Investing in Hard-working, Talented, Ambitious Students, Student-Athletes, Brilliant Coaches at Our Distinguished Historically Black Colleges & Universities (HBCUs)”.

In April 2022, HBCU All-Stars LLC made history during Final Four Weekend, hosting the first-ever HBCU All-Star game and Ancillary Events surrounding the game in New Orleans at the University of New Orleans Lakefront Arena. History was made again the following year in Houston, Texas, during Final Four Weekend in April 2023 at Texas
Southern University. HBCU All-Stars LLC and CBS Sports hosted the second annual HBCU All-Star Game and the first ever on an HBCU campus during the 40-plus-year history of the Men’s National Championship.  In 2024, the HBCU All-Star Game made history again as it sold out Global Credit Union Arena on the beautiful campus of Grand Canyon University in Phoenix, Arizona.

Through our connections and events, we aim to showcase The Best in Black College Basketball and bring much needed exposure, visibility, recognition to our premier HBCUs, outstanding, talented, and hard-working HBCU students, student-athletes, and brilliant coaches.